If you are a company that sells water, you probably have already faced some difficulties in the market as water branding is not as easy as it may seem. How to keep on standing out and leaving a unique impression when your product is as basic as water?
It is important to choose best label materials, the most attractive label shape and design. Of course, the material choice depends on adhesion, condensation and the environment you are planning to have your product kept.
Let’s look at some different kinds of materials and see which one will work best when branding your product.
- Clear transparent labels – Being a little bit more expensive, it suggests machine application as doing it manually may cause some bubbles. However, it is worth the price as it is rips off harder than paper labels and gives you a room for lots of creative ideas. For instance, it is very popular with 3D looks, or no-label look which appears to be very interesting for costumers. Being durable and keeping the good impression for a long time it makes the product look high-end.
- Shiny foil labels – What catches more attention than shiny foil touches? You can have your label designed with as many metallic touches as you can afford. In this case, having your label had a UV coating or covered with a clear laminate can protect the ink from running and make your label appear shinier. It also has a waterproof effect but in case you need a long protection, film-based labels will be a better choice.
- White glossy labels – These work well with mostly semi-gloss paper as they are cost-effective. Having the label laminated is also important in this case.
Of course, the label doesn’t only attract the customers but also has an informative role. It informs the costumer about the type of product, its purpose, recommendations for use as well as about the manufacturer etc.
Choosing the glue for the water label
It is essential to properly select a glue type as it decides how the label will withstand deformation, low temperatures, humidity etc. Having different properties, plastic and glass bottles require different kinds of glue to apply the label with. Glass bottles are popular with rubber and acrylic adhesives while plastic ad PET bottles are need the type of adhesives that will be tolerant to deformation and flexibility of the container. Besides, the glue application method can also be different such as full surface coating or partial. The glue choice is important also because you will have to choose between the permanent and removable types.